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A diamond is a product that is formed by nature through a process of millions of years. Since nature produces more yellow/brownish diamonds that are small with a lot of inclusions, a E / VVS diamond has higher price than a I / SI diamond.
When consider other C’s constant, the value of diamond tends to go up exponentially when a “C” grade goes up with one notch. The graph below shows the relationship between the grading of the C’s and the value.

INSERT IMAGE: VALUE VS COLOUR, VALUE VS CUT, VALUE VS CLARITY AND VALUE VS CARAT

It is impossible however to say that the colour is more important than the clarity or that the carat weight of a diamond is the most important factor. Each of the 4-C’s has is own contribution to the beauty of diamond. In the end you are the only one to determine which of the 4-C’s is more important..

more info >>Our Diamond Collection


 
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